connectXperience:
Uniting Human Creativity & AI in Marketing!
November 2-3, 2023, Grand Cayman Marriott Resort
The marketing world gathered in full force November 2-3 for interactive workshops and a full day conference that explored the transformative power of Artificial Intelligence (AI). ConnectXperience left no stone unturned in exploring its implications on the industry. Over two insightful days, esteemed speakers dove deep into the realms of AI, discussing the need for its integration into the workplace, upskilling employees, and embracing AI’s collaborative potential. Following the conference was an awards ceremony to highlight the top players in the marketing industry.
Speakers at the event included Deputy Premier Hon. André Ebanks, Minister of Financial Services & Commerce, as well as Investment, Innovation, and Social Development; along with industry luminaries such as Danielle Watler, Out of the Blu; Hollie Whitelocke, Cayman Islands Government; Jeff Abracen, Vice President of Creative Strategy at BAM Strategy in Montreal Canada; Searlina D’Amico, Director of Marketing, BG Wealth Group; and a student panel sponsored by the University College of the Cayman Islands (UCCI).
The event also featured a panel discussion on the evolution of innovation as well as engaging talks by Greg Kihlström, The Agile Brand Podcast and the Innovation Economy Podcast; Aditi Joshi, Google AI Program Lead; Amy McGrath, AirVu Media; and Ron Johnson, Blueprint Creative.
The UCCI student panel added a fresh perspective, sharing students experiences with AI tools in education. They explored how AI has transformed their learning methods and discussed how educators are adapting to this technological evolution.
Throughout the conference, the prevailing theme emphasized the importance of collaborative work with AI, whether in education or the workplace. Upskilling and educating employees to harness the power of AI were recurrent topics, ensuring that no one becomes obsolete in the rapidly evolving landscape.
AI is one of the upcoming advancements that will transform people’s roles—not remove their jobs, but rather improve and elevate them—because the roles have changed and all the parts have changed, according to Jason Butcher. Aditi Joshi discussed the unintended consequences of AI, she emphasized a collaborative approach in her speech, stating the importance of aligning AI systems with human values, globally recognized norms, transparency, and accountability.
Additionally, this conference celebrated the remarkable 10th anniversary of the Cayman Islands Marketing Professionals Association, serving as an occasion to commend exceptional contributions and achievements within the industry.
The 2023 CIMPA Awards encompassed ten distinct categories, recognizing excellence in various aspects of the field: Brand of the Year, App or Website of the Year, Video of the Year, Campaign of the Year, Community Impact of the Year, Rising Star of the Year, Creative Professional of the Year, Marketer of the Year, Agency of the Year, and, the inaugural Pioneer Award that spotlights outstanding excellence in the marketing community.
2023 Speakers
Greg Kihlström
The Agile Brand Podcast,
The Innovation Economy Podcast
Speaker & Author
Jeff Abracen
BAM Strategy,
Montreal, Canada
VP, Creative Strategy
Searlina D’Amico
BG Wealth Group
CIMPA Programme Advisor; Director of Marketing
Hollie Whitelocke
Cayman Islands Government
Strategic Communication Manager, CIMPA Chair
Amy McGrath
AirVu Media
Marketing Manager
Danielle Watler
Out of the Blu
Owner & Founder
Elizabeth Charles
Entrepreneur & Innovation Speaker
Hon. André Ebanks
Cayman Islands Government
Minister, Financial Services & Commerce
Agenda
Time
Content
Speakers
Time
08:30 AM to 09:15 PMContent
Registration & breakfast
Time
09:33 AMContent
Welcome Remarks
Speakers
-
Hollie Whitelocke
Cayman Islands Government
Time
09:35 AMSpeakers
-
Elizabeth Charles
Entrepreneur & Innovation Speaker
Time
10:25 AMSpeakers
-
Jeff Abracen
BAM Strategy
Time
11:35 AMContent
Marketing Futurism: A System for Ditching Industry Hype, Working Smarter and Predicting Trends with Mastery
Speakers
-
Searlina D’Amico
BG Wealth Group
Time
12:15 PM to 01:15 PMContent
LUNCH
Time
01:30 PMContent
Next generation marketing
Speakers
-
UCCI Panel
Time
03:00 PMContent
Closing Remarks & 2023 Scholarship Award Winner Announcement
Speakers
-
Danielle Watler
Host
Time
04:00 PMContent
WRAP UP
Time
Content
Speakers
Time
08:30 AM to 09:30 AMContent
Day 2: Registration & Breakfast
Time
09:40 AMContent
Welcome
Speakers
-
Danielle Watler
Host
Time
09:50 AM to 10:00 AMSpeakers
-
Hon. Andre Ebanks,
Minister of Investment, Innovation, and Social Development
Time
10:40 AMContent
Human. Kind. How creatives can play nicely with robots.
Speakers
-
Jeff Abracen
BAM Strategy
Time
11:55 AM to 12:30 PMContent
Panel: The Evolution of Innovation
Speakers
-
Jason Butcher
Chief Entrepreneur-In-Residence, Cayman Islands Centre for Business Development
-
Elizabeth Charles
Entrepreneur & Innovation Speaker
-
Antoine Tardiff
Founder & CEO Unite.AI, Securities.io & Founder Gaming.net
Time
01:55 PMSpeakers
-
Greg Kihlstrom
The Agile Brand Podcast, The Innovation Economy Podcast Speaker & Author
Time
02:40 PMContent
Unintended Consequences of AI
Speakers
-
Aditi Josh
AI Program Lead
Time
03:00 PMSpeakers
-
Amy McGrath
AirVu Media
Time
03:40 PMContent
You can run, but you can’t hide: Why marketers should embrace AI technologies to grow their businesses.
Speakers
-
Ron Johnson
Managing Director and Co-founder of Blueprint Creative
Time
04:25 PMContent
Vote of thanks
Speakers
-
Danielle Watler
Host
Time
04:30 PMContent
WRAP UP
Time
05:00 PM to 07:00 PMContent
SOCIAL & AWARDS
Past Speakers
Christopher Neff
Anomaly
Global Head of Emerging Experience & Technology
Gemma Butler
We Are 8 / Podcast Host / Author
Chief Community Officer, Co-Author of ‘Sustainable Marketing’
Jasmine Crowe-Houston
Goodr
Founder & CEO | Author | TED Speaker
Jonathan Webb
Brand Tourist
Founder
Sandra Vaughn
Metrix
VP, Client Success & Diversity, Equity & Inclusion Strategy
Amanda Sexton
FocusWorks Marketing
Founder & Principal
Sara Isaac
Marketing for Change Co.
Principal & Director of Strategy
Caine Smith
AirVu Media
Founder
Tammi Sulliman
Block.one
Director of Communications
Danielle Watler
Out of the Blu Marketing
Owner/Creative Director
Natalie Porter
CIMPA Chair
Opening Remarks
Mahreen Nabi
CIMPA Secretary
Workshop Host
Our members get discounts. Want to access great savings on our future events and conference tickets? Sign up now!
What to Expect?
This two-day annual event brings together Cayman’s marketing community and a host of international speakers, for insightful speaker sessions, interactive workshops, networking opportunities and more.
The agenda is carefully curated to provide local marketers with the best insights and ideas from experts and innovators across a broad spectrum of industries, from corporate marketing and agency insights to entrepreneurship and creative direction.
Prepare for plenty of actionable insights with a dedicated workshop day and an ultra-inspiring day of speaker presentations and networking opportunities on the main conference day.
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