Think Challenger

After 15 years of building, managing and creating Challenger brands inside large global companies as an intra-preneur, Chad challenged the conventional corporate career path in 2007 and joined eatbigfish as East Coast partner based in the NYC area.

Chad brings to eatbigfish nearly 25 years of progressive Challenger Marketing, Innovation and General Management experience in the Food and Beverage Industry having worked for PepsiCo, Campbell’s Soup Co., Nestle and General Mills, as well as for eatbigfish clients in a variety of industries such as Hospitality, Restaurants, Financial Services, Real Estate, Food & Beverage, Healthcare, Pharmaceuticals and Sporting Goods.

Chad is a regular speaker on the subjects of Challenger mindset, behavior and culture and how Challengers embrace constraints and practice resourcefulness to deliver breakthrough innovation. He has spoken at business, marketing and innovation conferences around the world, as well as senior management meetings and corporate off-sites.

Mike Ridley is VP of Brand and Marketing at Inter Miami CF. In his role, he is responsible for the overall marketing and merchandise efforts for the club from media to shelf. In addition, Mike works closely with key department heads across broadcast, communications, community, content/digital/social, fan engagement, and ticketing to ensure a cohesive visual style and message for the club.

Mike is a born Caymanian and has represented the Cayman Islands Men’s National Football team and last year he was the recipient of the CCMI People’s Choice Awards for his efforts on Turtle Beach, which saw an estimated 7000 baby turtle hatch safely and make their way to the ocean.

Melissa-Kim is a brand and marketing strategist who is driven by her vibrant Caribbean heritage. She is passionate about people and cultures, and developing strategy that allows brands to successfully navigate these spaces. She is currently the brand manager for the low & no alcohol portfolio at Heineken’s Kingston brewery, Red Stripe.  

During her time at Red Stripe, Melissa-Kim has been responsible for the localization and successful launch of global Smirnoff campaigns in Jamaica, as well as the repositioning of the Red Stripe Flavours brand. Prior to Red Stripe, Melissa-Kim was a key player in the brand transformation of Jamaica’s oldest sporting goods chain.  

Details soon come

Selita and her partner Joseph Anthony (Hero collective company) teamed up to launch The Good Look media platform. Launching in 2021, The GOODLOOK is a new Black-Owned media platform that’s committed to empowering bold and discerning women from all backgrounds, seeking a complete wellness, clean beauty, and lifestyle solution with the information they need to live healthy and empowered lives!

Our purpose is to educate our community on beauty and wellness solutions that are healthy for both them and the environment.