Speakers And Sessions
Strategy Workshop
January Kohli | Evans Hunt Group | 25 Sept
It’s time to flip the script on your strategy and broaden your thinking so you don’t get stuck running the same campaign each time. This workshop will help you develop more successful campaigns and marketing programs by identifying audience needs and touchpoints.
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Campaign Planning Workshop
Julian Lynch | Trend Media | 25 Sept
Join Julian Lynch from Trend Media, to explore programmatic and SMS marketing in a hands-on workshop.
I Saw This and Thought of You — How to Win New Business With an Expert-centric Approach to Marketing
Connor Kinnear | Passle | 25 & 26 Sept
Senior experts in organizations buy from trusted partners. This session demonstrates how you can implement an expert-to-expert marketing strategy to win new business and build relationships with the clients that matter. You’ll see examples of how some of the biggest Professional Services firms, consultancies and tech companies have adopted this approach and how you can apply it in your firm.
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Increasing Influence: The Psychology and Success Behind Facebook Live Video
Stephanie Liu | Lights, Camera, Live® | 25 & 26 Sept
Live Video Broadcasts are full of surprises and unexpected moments. What you can count on though is that 80% of your target audience would rather watch a live video than read a blog post by your brand. And 82% prefer live video over social media posts. We will navigate the psychological waters involved and through that understanding, be prepared to create far more effective videos for your brand.
Conditioning for a Screenless Future
Chris Neff | the community | 26 Sept
The rapid rise of voice, advancements in alternate realities (AR/VR), and power of computer vision are all indicators of a future user experience void of screens. Let’s analyze the advancements in how information is being delivered through modern day tech as a prelude to a future world of ambient and environmental display.
Where we’re going, we don’t need screens.
Brand Books are Boring. Watch the Movies Instead.
Scott King | Critical Mass | 26 Sept
Modern superhero movies are some of the most successful stories ever put to film. Love 'em or hate 'em, these blockbuster franchises are master classes in how to connect with a big audience. This talk explores how superhero movies capture audience interest and loyalty by pitting old rivals against each other—Marvel vs. DC.
“You up?” How bad online dating behavior turned into a good campaign.
Jess Shriftman | Wieden + Kennedy | 26 Sept
In January of 2018, W+K launched a new campaign for OkCupid - it was anything but a “safe idea.” This presentation will showcase the DTF work, how the idea came about, was brought to life executionally and the ways in which this bold risky idea paid off big for OkCupid
Coolhaus: The Brand Story
Natasha Case | Coolhaus | 26 Sept
Natasha will speak on the evolution of a brand covering identity, core values, elasticity, storytelling, social media and more. "Brands are the unexpected and answers are not always where you first look. By definition, things that become great are not what we all could have anticipated”.
Panel: How are marketers here in the Cayman Islands embracing emerging trends?
Local Panel | 26 Sept
Local panel discussion covering how to effectively market in micro community / Cayman-specific trends and nuances, future of marketing in Cayman etc.
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BuzzFeed’s Bring Me! A global media brand built for the modern day traveler.
Richard Alan Reid | Buzzfeed | 26 Sept
BuzzFeed is the world’s leading tech-powered media company. In this session, we’ll hear from their International ECD, as he presents their newest and most rapidly growing brand in their portfolio, Bring Me! Designed for the modern-day traveler, Bring Me! is already the leading global publisher in travel content on the internet. We’ll hear how it was built and what to expect for the future on travel content online.
