Gemma Butler – Chief Community Officer at WeAre8, podcast co-host – Can Marketing Save the Planet and Co-Author Sustainable Marketing
Gemma has immersed herself in the world of sustainability since co-authoring ‘Sustainable Marketing – How to Drive Profits with Purpose’, A book which saw her and Michelle go on to found the ‘Sustainable Marketer Manifesto and create the podcast series, ‘Can Marketing Save the Planet?’ A podcast dedicated to educating and supporting marketers and business on taking purpose beyond products and services through sustainable marketing.
Gemma recently joined WeAre8 as Chief Community Officer. WeAre8 is a new social media app and sustainable ad distribution platform who are on a mission to change societal behaviours, give citizens their voices back and demonstrate the power of collective action.
Prior to WeAre8, Gemma was the Marketing Director for the Chartered Institute of Marketing, representing and informing the profession, driving the importance of professional development and educating and inspiring the next generation on the significant role marketing plays in driving a more sustainable future.