Amanda Sexton – Founder & Principal at FocusWorks Marketing
Amanda is the founder of FocusWorks Marketing, using the power of digital marketing to grow brands and businesses through content that converts. For the past 14 years, she has shaped brand development, created award-winning content, driven social media strategy, and built communities for everything from small businesses to global brands.
Selected one of the 40 Under 40 Marketing Professionals and named to the Enteprising Women in Commerce, she combines research and creativity to drive campaigns to their maximum potential. Beyond FocusWorks, Amanda holds leadership positions on regional legal committees and associations:
- President of the New Jersey Legal Industry Providers
- Incoming Chair for the LMA Northeast Conference
Amanda has also spoken across the country at events and industry conferences, including ABA TechShow and the LMA National Conference
PRESENTATION TITLE: Attracting the Right Client: Storytelling Strategies
SYNOPSIS: In the world of brand marketing and business development, avoiding the attention of the wrong kind of client can be just as important as attracting the ideal one. From copy, to collateral, emails to in-person activations let’s talk about how the ability to effectively story-tell throughout the sales funnel will get you from qualified leads to close.