This 3-pillar Search Marketing Workshop hosted by Corey, VP Marketing of Voltage, and Tanya, founder of Cronyx Digital, features a wealth of information at an approachable level about search marketing including both organic search engine optimization (SEO) and paid search. This event is great for those that want to learn more about search including business owners, executives, generalists, and those early in their marketing careers. Additionally, it includes a refresher or outside perspective for marketers well-versed in the content and ample Q&A time for specific issues.
The Wharf, 43 W Bay Rd, Cayman Islands
The workshop will cover:
- SEO | In SEO, we’ll cover the three pillars including aspects of indexing and technical, on-page, and the off-page or external factors that go into it. Additionally, we’ll walk through strategy and how to put together a process to be successful.
- PAID SEARCH | In paid search we’ll cover how it works, the networks, the metrics, reporting, and dig into bonus material where paid search often overlaps with paid social media marketing. Like SEO, we’ll touch on a process and ways to successfully manage and optimize paid search campaigns.
- GOOGLE ANALYTICS | Search marketing is not done in a vacuum and must be measured. The last category of content in the workshop will address measurement specifically looking at Google Analytics reports that matter, how to gain insights, and other third-party tools that can help paint a complete picture of performance.
Q&A will be offered throughout the workshop and dedicated time at the end will be offered for attendees in an “ask me anything” format. A networking session will follow the workshop giving participants the opportunity to discuss further with participants and experts.
- $35.00 Members
- $45.00 Non-Members