Is your website optimized? How can you tell? Join SEMPO board members Corey Morris and Tanya Wigmore for actionable insights to optimize your website and then measure the results with Google Analytics.
How to complete an SEO Friendly Redesign - Corey Morris from Voltage
New website launch and redesign projects are often built on goals of improving user experience and driving business goals of increased exposure, sales, or leads. The process often focuses on the new design and functionality of the site. Unfortunately, SEO often is a second thought or takes the back seat.
At a minimum we need to know and understand the ways to avoid disaster and take advantage of the redesign or launch process to maximize optimization. This session will focus on the pitfalls to avoid as well as the best practices and strategic ways to use the redesign to fully realize the goals and reasons why you're crafting a new website in the first place.
This session will hit on a range of topics from introductory minimums for relaunch to some specific advanced tactics and aspects of optimization to consider and add to your process and project.
Creating Actionable Marketing Reports with Google Analytics - Tanya Wigmore from Meticulosity
One of the biggest struggles for marketers is showing the value of the work they are doing. Google Analytics is a free and powerful tool that can help provide critical insight to what is working and what is not.
This session will go through some basic Google Analytics fundamentals as well as dive into some more intermediate reporting for those who are already familiar with the platform. We'll look at how to set filters, create segments and dive deeper than the basic reporting dashboard.
Armed with more Google Analytics report options, we'll also discuss how to make reports that actually get read by your boss, clients and other stakeholders. Using the Input, Output, Outcome and Impact method of analysis, you'll learn how to make more insightful reports that show the real value you're bringing to the company.