The 2023
CIMPA Awards

The marketing world gathered in full force on November 2-3 for workshops and a conference to delve into the transformative power of Artificial Intelligence (AI) at a conference that left no stone unturned in exploring its implications on the industry. Over two insightful days, esteemed speakers dove deep into the realms of AI, discussing the need for its integration into the workplace, upskilling employees, and embracing AI’s collaborative potential. Following the conference was an awards ceremony to highlight the top players in the marketing industry.

Speakers at the event included Hon. André Ebanks, Minister of Investment, Innovation, and Social Development; along with industry luminaries such as Danielle Watler, Out of the Blu; Hollie Whitelocke, Cayman Islands Government; Jeff Abracen, Vice President of Creative Strategy at BAM Strategy in Montreal Canada; Searlina D’Amico, Director of Marketing, BG Wealth Group; and a student panel sponsored by the University College of the Cayman Islands (UCCI).

The event also featured a panel discussion on the evolution of innovation as well as engaging talks by Greg Kihlström, The Agile Brand Podcast and the Innovation Economy Podcast; Aditi Joshi, Google AI Program Lead; Amy McGrath, AirVu Media; and Ron Johnson, Blueprint Creative. The UCCI student panel added a fresh perspective, sharing students experiences with AI tools in education.

Additionally, this conference celebrated the remarkable 10th anniversary of the Cayman Islands Marketing Professionals Association (CIMPA) Conference, serving as an occasion to commend exceptional contributions and achievements within the industry. The awards encompassed ten distinct categories, recognizing excellence in various aspects of the field: Brand of the Year, App or Website of the Year, Video of the Year, Campaign of the Year, Community Impact of the Year, Rising Star of the Year, Creative Professional of the Year, Marketer of the Year, Agency of the Year, and, the inaugural Pioneer Award that spotlights outstanding excellence in the marketing community.