Oneisha Richards

Director of Communications, Cayman Islands Government

As Director of the Department of Communications for the Cayman Islands Government, Oneisha Richards is at the forefront of modernising public sector engagement. She has worked with her team to spearhead the department’s transformative journey, building robust communications capabilities and implementing integrated systems to better serve the public. Navigating a complex landscape of multiple stakeholders, Oneisha leads the strategic execution of impactful national campaigns, drives public policy awareness, and expertly manages high-stakes crisis communications. By championing data-driven audience insights, she consistently delivers measurable results. Aligning with this year’s CIMPA theme, “Level Up: Marketing’s New Formula,” Oneisha will share her blueprint for elevating government communications, demonstrating how strategic evolution, deep audience understanding, and operational resilience create a winning formula for public impact.